TOMS founder Blake Mycoskie wanted to move on from being just a shoe company and evolve the One for One model to address other fundamental needs of the world. Now looking to help give sight to those in need, the next chapter of TOMS will be a line of sunglasses called TOMS Eyewear.
TOMS Eyewear will offer three classic styles of sunglasses. With every pair purchased, TOMS will help give sight to a person in need, working together with the Seva Foundation. Money will be used to give medical treatment, prescription eyeglasses or sight-saving surgery to people across Tibet, Nepal and Cambodia.
The sunglasses are all made in Italy and feature hand-painted striping details symbolizing three elements of the TOMS One for One program: the purchaser, the help receiving person, and TOMS bringing the two together. Styles include a classic frame ($135), aviators ($145), and Jackie-O type round frame ($135). All the styles are available for both men and women and come in a variety of colors.
Over on the TOMS website, you can upload a picture of yourself and virtually try on all the sunglasses. TOMS Eyewear reminds me of the prescription eyeglasses website Warby Parker, virtual try on and all. Warby Parker donates one pair of eyeglasses to a person in need for every pair that you buy.